Information Technology Reference
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information will be difficult and sinuous, not only due to the stakes of those
involved, but also due to the economic model that needs to be consolidated
[PER 04].
1.4. The viatic concept: accompany the traveler
Today, the use of collective means of transport is no longer just restricted to
captive users who do not have a personal vehicle. Public transport offers a real
modal alternative to its clients. In order to increase modal transfer from the
automobile to public transport, however, it is advisable to improve the attractiveness
of public transport by simplifying its use. To do this, we have come up with the
viatic concept in the context of the Viatic.Mobilité ANR project (National Research
Agency) that involves five research laboratories and 10 companies.
Stemming from the Latin viaticum meaning “provisions for the journey”, Viatic.
Mobilité accompanies the mobility of the daily traveler. It aims to offer innovative
services and to simplify how they are paid for by making the most of the
possibilities made available by information and communication technologies
[UST 09].
These services aim to suggest information to accompany the traveler during his
travel (multimodal information) and supply complementary information during his
journey (news, culture, entertainment, tourism, games): information that is
accessible close to the transport systems and on board them. The traveler is not just
a user who moves from point A to point B. He is a student, a potential buyer, a
tourist, a worker, anxious, someone in a hurry, someone with reduced mobility.
Depending on the time, his profile and status, he needs diversified information that
he can take with him. The service supply must be present all along his daily or
occasional route all along. In the context of the ANR Viatic.Mobility project, an
anthropological study monitoring routes has made it possible to highlight the need
for information resources to be positioned throughout the traveler's journey.
Based on observations made on the regional express train from Lille to
Valenciennes, France, a typology was developed based on ratings, enabling four
traveler states to be identified, illustrated by different animals (see Figure 1.1): the
beaver works, the marmot is disconnected, the owl is on alert, and the peacock is
like an actor. Everyone can identify with this at a given moment in their journey,
and informational needs are not always the same depending on the profiles
[JUG 07].
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