Database Reference
In-Depth Information
Business User, Project Sponsor, Project Manager: Vice President
from Office of the CTO
Business Intelligence Analyst: Representatives from IT
Data Engineer and Database Administrator (DBA):
Representatives from IT
Data Scientist: Distinguished Engineer, who also developed the social
graphs shown in the GINA case study
The project sponsor's approach was to leverage social media and blogging [26]
to accelerate the collection of innovation and research data worldwide and to
motivate teams of “volunteer” data scientists at worldwide locations. Given that he
lacked a formal team, he needed to be resourceful about finding people who were
both capable and willing to volunteer their time to work on interesting problems.
Data scientists tend to be passionate about data, and the project sponsor was able
to tap into this passion of highly talented people to accomplish challenging work in
a creative way.
The data for the project fell into two main categories. The first category
represented five years of idea submissions from EMC's internal innovation
contests, known as the Innovation Roadmap (formerly called the Innovation
Showcase). The Innovation Roadmap is a formal, organic innovation process
whereby employees from around the globe submit ideas that are then vetted and
judged. The best ideas are selected for further incubation. As a result, the data is a
mix of structured data, such as idea counts, submission dates, inventor names, and
unstructured content, such as the textual descriptions of the ideas themselves.
The second category of data encompassed minutes and notes representing
innovation and research activity from around the world. This also represented a
mix of structured and unstructured data. The structured data included attributes
such as dates, names, and geographic locations. The unstructured documents
contained the “who, what, when, and where” information that represents rich
data about knowledge growth and transfer within the company. This type of
information is often stored in business silos that have little to no visibility across
disparate research teams.
The 10 main IHs that the GINA team developed were as follows:
IH1: Innovation activity in different geographic regions can be mapped to
corporate strategic directions.
Search WWH ::




Custom Search