Database Reference
In-Depth Information
include supporting information about analytical methodology and data sources,
but generally only as supporting detail or to ensure the audience has confidence in
the approach that was taken to analyze the data.
When presenting to other audiences with more quantitative backgrounds, focus
more time on the methodology and findings. In these instances, the team can
be more expansive in describing the outcomes, methodology, and analytical
experiment with a peer group. This audience will be more interested in the
techniques, especially if the team developed a new way of processing or analyzing
data that can be reused in the future or applied to similar problems. In addition,
use imagery or data visualization when possible. Although it may take more time
to develop imagery, people tend to remember mental pictures to demonstrate a
point more than long lists of bullets [25]. Data visualization and presentations are
discussed further in Chapter 12.
