Database Reference
In-Depth Information
2.6 Phase 5: Communicate Results
After executing the model, the team needs to compare the outcomes of the modeling
to the criteria established for success and failure. In Phase 5, shown in
Figure 2.7
,
the team considers how best to articulate the findings and outcomes to the various
team members and stakeholders, taking into account caveats, assumptions, and any
limitations of the results. Because the presentation is often circulated within an
organization, it is critical to articulate the results properly and position the findings
in a way that is appropriate for the audience.
Figure 2.7
Communicate results phase
As part of Phase 5, the team needs to determine if it succeeded or failed in its
objectives. Many times people do not want to admit to failing, but in this instance
failure should not be considered as a true failure, but rather as a failure of the data to
accept or reject a given hypothesis adequately. This concept can be counterintuitive
for those who have been told their whole careers not to fail. However, the key is
to remember that the team must be rigorous enough with the data to determine
whether it will prove or disprove the hypotheses outlined in Phase 1 (discovery).
Sometimes teams have only done a superficial analysis, which is not robust enough
