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In-Depth Information
production environment. In either case, the team should focus on recommending
actions to operationalize the work and the benefits the customer will receive
because of implementing these recommendations.
12.2.9 Additional Tips on the Final Presentation
As a team completes a project and strives to move on to the next one, it must
remember to invest adequate time in developing the final presentations. Orienting
the audience to the project and providing context is important. On occasion, a
team is so immersed in the project that it fails to provide sufficient context for its
recommendations and the outputs of the models. A team needs to remember to
spell out terminology and acronyms and avoid excessive use of jargon. It should
also keep in mind that presentations may be shared extensively; therefore,
recipients may not be familiar with the context and the journey the team has gone
through over the course of the project.
The story may need to be told multiple times to different audiences, so the team
must remain patient in repeating some of the key messages. These presentations
should be viewed as opportunities to refine the key messages and evangelize the
good work that was done. By this point in the process, the team has invested many
hours of work and uncovered insights for the business. These presentations are an
opportunity to communicate these projects and build support for future projects.
As with most presentations, it is important to gauge the audience to guide shaping
the message and the level of detail. Here are several more tips on developing the
presentations.
•
Use imagery and visual representations:
Visuals tend to make the
presentation more compelling. Also, people recall imagery better than
words, because images can have a more visceral impact. These visual
representations can be static and interactive data.
•
Make sure the text is mutually exclusive and collectively
exhaustive (MECE):
This means having an economy of words in the
presentation and making sure the key points are covered but not repeated
unnecessarily.
•
Measure and quantify the benefits of the project:
This can be
challenging and requires time and effort to do well. This kind of
measurement should attempt to quantify benefits that have financial and
other benefits in a specific way. Making the statement that a project
