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In-Depth Information
12.2.2 Project Goals
The Project Goals portion of the final presentation is generally the same, or similar,
for sponsors and for analysts. For each audience, the team needs to reiterate the
goals of the project to lay the groundwork for the solution and recommendations
that are shared later in the presentation. In addition, the Goals slide serves to
ensure there is a shared understanding between the project team and the sponsors
and confirm they are aligned in moving forward in the project. Generally, the goals
are agreed on early in the project. It is good practice to write them down and share
them to ensure the goals and objectives are clearly understood by both the project
team and the sponsors.
Figures 12.5 and 12.6 show two examples of slides for Project Goals. Figure 12.5
shows three goals for creating a predictive model to anticipate customer churn. The
points on this version of the Goals slide emphasize what needs to be done, but not
why, which will be included in the alternative.
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