Database Reference
In-Depth Information
amounts of unstructured data and use Hadoop and its ecosystem of tools to
manage this high volume. Hadoop and its ecosystem are covered in Chapter 10,
“Advanced Analytics—Technology and Tools: MapReduce and Hadoop.”
Finally, social media represents a tremendous opportunity to leverage social and
professional interactions to derive new insights. LinkedIn exemplifies a company
in which data itself is the product. Early on, LinkedIn founder Reid Hoffman saw
the opportunity to create a social network for working professionals. As of 2014,
LinkedIn has more than 250 million user accounts and has added many additional
features and data-related products, such as recruiting, job seeker tools, advertising,
and InMaps, which show a social graph of a user's professional network.
Figure
1.14
is an example of an InMap visualization that enables a LinkedIn user to get
a broader view of the interconnectedness of his contacts and understand how he
knows most of them.
Figure 1.14
Data visualization of a user's social network using InMaps
