Introduction to Big Data Analytics - Data Science and Big Data Analytics - page 10

Figure 1.6 Example of EMC Data Science search results
Figure 1.7 Example of unstructured data: video about Antarctica expedition [3]
Quasi-structured data is a common phenomenon that bears closer scrutiny.
Consider the following example. A user attends the EMC World conference and
subsequently runs a Google search online to find information related to EMC and
Data Science. This would produce a URL such as https://www.google.com/
#q=EMC+ data+science and a list of results, such as in the first graphic of
Figure 1.5 .
After doing this search, the user may choose the second link, to read more about
the headline “Data Scientist—EMC Education, Training, and Certification.” This
brings the user to an emc.com site focused on this topic and a new URL,