Hardware Reference
In-Depth Information
Fig. 1.
Sustainable Service Innovation Process
Service value:
•
This process covers the activities associated with the identification of an oppor-
tunity for a new service innovation. They cover a study of the technological fea-
sibility of the service (which can require the building of a prototype) as well as a
preliminary identification of the business model associated with the value (both
expressed in terms of tangible financial elements and of intangible assets).
Service design:
•
This process is associated with the definition of the service not only in terms of
its business functional objectives but also in terms of all its required qualities.
These activities required to elicit the strategies of the different early-adopters
stakeholders involved in the final acceptance of the service as well as to under-
stand the constraints associated with the environment (like specific regulations
associated with the domain). From this initial elicitation, requirements have to be
formally expressed in terms of properties of the services that can be organized in
terms of a service contract (or a service level agreement).
Service promotion:
•
Once early adopters have validated the service contract, we have seen that it is
important to promote the service to other potentially interested parties. This can be
done within an organization through some marketing regarding the socio-
economical sustainability of the service. In a network of organizations or for a sec-
tor, this promotion can also include initiatives regarding the branding of the new
