Hardware Reference
In-Depth Information
a detailed analysis of the Return-On-Capital-Employed
technical feasibility
risk analysis in legal and administrative aspects
According to the Concept Evaluation FindYourWay AG will currently focus their
innovation processes on the development of a holistic logistic solution.
3.2.4 Concept Implementation
FindYourWay AG realizes the holistic logistic solution according to the system life-
cycle model (requirements analysis, design, implementation, verification activities),
which was defined formerly within the CMMI for Development based improvement
project.
3.2.5 Innovation Piloting
Within the Innovation Piloting Process e.g. a prototype of the idea is evaluated to-
gether with the piloting customer. It is important to ensure the profitability of the
innovation at an early stage to avoid investments in ideas that are not needed by any
customer.
An intensive cooperation between FindYourWay AG and the pilot customer ALV
is the basis for an early piloting and objective oriented investments.
3.2.6 Innovation Diffusion
For the Innovation Diffusion a detailed market introduction plan including marketing
and sales strategy has to be formulated.
Therefore FindYourWay AG needs to allocate resources (e.g. financial and human
resources) to launch the holistic logistic solution.
4 Summary
In this research paper the authors propose an integrated view on innovation based on
business tools, change management, and process maturity and capability. The brief
case study provides an initial understanding on how to implement and visualize inno-
vation initiatives in an open innovation context. The need to innovation and continu-
ously create value to customers and stakeholders is based on the understanding that
processes and process measurements shape culture and innovative behavior in all
organizational dimensions. In applying change management models, the balanced
scorecard, and ISO/IEC 15504 the authors integrate well-known instruments and
design a new concept that still needs verification across industries. This paper is a
work in process documentation and we would like to invite interested organizations to
join in our applied research project.
References
Booz Allen Hamilton: The Customer Connection: The Global Innovation 1,000 (2007),
http://www.boozallen.com/news/2007Innovation1000
Davenport, Harris: Competing on Analytics: The New Science of Winning. HBS Press Book
(2007)
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