Hardware Reference
In-Depth Information
3.2.2 Idea Generation
The Idea Generation process (see figure 6) can only be efficient if you use the CID
processes as a strategic filter to focus the idea generation process on selected areas.
FindYourWay AG: A brainstorming session together with the CEO, Head of prod-
uct management, Head of product development, Head of sales management and rep-
resentatives of the main customer ALV is carried out to generate ideas within the
defined innovation dimensions (CID.1, CID.3, CID.9, CID.14).
Fig. 6.
Innovation Process (FindYourWay AG)
As an example the main results for CID.1 Product and Service Innovation Process
are:
•
Next generation of navigation system:
o
Geo Business Intelligence: Connection between meta data about
geographical objects (e.g. sights) and the navigation system
•
Enhancement of navigation system to a holistic logistic solution:
o
E.g. localization of commercial vehicles, optimization of routing
(e.g. distance) and capacity and availability management
If ideas don't fit into the current innovation objectives the organization should con-
sider about a new venture (see IMA.1 New Venture Management).
3.2.3 Concept Evaluation
The main focus of Concept Evaluation (see figure 6) is a prioritization of the ideas.
Criteria for prioritization could be e.g.
