Hardware Reference
In-Depth Information
In conjunction with innovation management, human resource processes, and analyti-
cal and implementation tools from the business area a holistic innovation process
design is established.
The ICE Model can support organizations to prioritize innovation possibilities by
the use of an Innovation opportunity matrix which illustrates the strategic attractive-
ness of the innovation and the ROCE (return on capital employed). Thus an ideal
allocation of scarce resources to the most promising innovation opportunities can be
facilitated (see figure 4).
Focus
Immediate
Action
Required
CIDs
OK
Hold/Divest
Return on capital employed (ROCE)
Fig. 4.
Innovation Opportunity Matrix
In the following chapter we will demonstrate the benefit of the ICE model exem-
plified with the virtual organization FindYourWay AG taken from Schmied, Wentzel,
Gerdom, Hehn, 2008.
In further research projects the ICE model will be implemented in various indus-
tries with representative small and medium-sized enterprises.
3 Applied Research Framework
3.1 The FindYourWay AG
The FindYourWay AG is a medium-sized organization founded in the 50s. At the
beginning the organization was focused on electronic developments, the most impor-
tant products were radios and televisions. Today the software development became an
important part of the product development portfolio. The organization is focused on
radios and navigation systems in the automotive industry and therefore generates the
main turnover with these products. Worldwide FindYourWay AG employs more than
1000 people at various locations globally.
Core product development takes place in Germany. However, manufacturing loca-
tions exist in Portugal and China. In the main target markets like the USA, France,
and Japan Sales and Service locations have been established.
Recently FindYourWay AG relocated parts of the applied research and development
to Eastern Europe and set-up a location in Estonia. This new unit is focusing on the
development of software tools and tests. Furthermore the relocation of development of
