Hardware Reference
In-Depth Information
The generic innovation process from idea generation to innovation diffusion (IIP),
i.e. the successful - and profitable - positioning of new products and services in the
market, includes five steps:
1.
idea generation,
2.
concept evaluation,
3.
concept implementation,
4.
innovation piloting, and
5.
innovation diffusion
The Analysis of organizational objectives generates the initial input for IIP, combined
with a consequent process improvement across all steps and a system controlling
(IAD). The authors integrate a filter, including 14 innovation dimensions (CIDs),
previous to the idea generation process, to match the organizational objectives with
the innovation dimensions and therefore to focus the idea generation process on se-
lected areas (for a complete overview of the process reference model see figure 1).
The CIDs are based on the dimensions of the model of barriers in transformation
processes and further literature research, and are structured according to the perspec-
tives of the balanced scorecard (see figure 4):
•
financial,
•
customer,
•
business process, and
•
learning and growth perspective.
Financial Perspective
CID.7 Balance Sheet
Innovation Process
Customer Perspective
Business Process
Perspective
CID.1 Product or Service
Innovation Process
CID.2 Solution Innovation
Process
CID.3 Customer and Market
Innovation Process
CID.4 Brand and Marketing
Innovation Process
CID.5 Value Capture
Innovation Process
CID.6 Customer Experience
Innovation Process
CID.8 Value Chain
Innovation Process
CID.9 Process Innovation
Process
CID.10 Distribution
Innovation Process
CID.11 Business Design
Innovation Process
Vision
Strategy
Objectives
Learning and Growth
Perspective
CID.12 Platform Innovation
Process
CID.13 Networking
Innovation Process
CID.14 Human Resource
Innovation Process
Fig. 3.
Balanced Scorecard Approach for Connected Innovation Driver Processes
