Information Technology Reference
In-Depth Information
The most common form of this involves the inclusion of unrelated terms
intended to place a site in the list of references returned from a keyword
search. Organizations should regularly search brand name or trademarked
terms to ensure that their use in external website search results remains
in accordance with licensing and copyright protections. Organizations
should also have policies in place for routine review of keywords tagged
in provided Web content, to ensure that malware or directed action has
not modified these terms.
Note: Popular websites are often targets for attempted malware infection
or modification of presented content in support of a particular polical
message. Such “hacktivism” has been seen providing antigovernmental
messages, spouting propaganda, or merely displaying embarassing, crude,
or other types of unsavory content. Because of this, organizations should
develop, test, and regularly review defacement recovery plans, including
search cache mitigation strategies.
Name Squatting
The term “name squatting” evolved from early pioneer practices of sim-
ply taking up residence on a piece of land and claiming ownership. Such
“squatters” were given protection from landowners who remained absent
too long and otherwise failed to take care of their lands, assuming that
the new tenants would take better care than an absent landlord. Today,
the practice of “name squatting” involves the registration of a Domain
Name Service (DNS) entry that matches a product, service, or protected
term owned by or affiliated with another entity.
When the hierarchical naming system used for Internet name reso-
lution contained only a few root domains (such as .org or .com), busi-
nesses in disparate locations often ran into naming conflicts when both
attempted to register the same term for their Internet site—“Bob's Pizza”
in Buffalo and “Bob's Pizza” in Sidney could not both own “bobspizza.
com” in the global marketplace.
Generally, the first entity to register a name with an Internet Registry
service and pay the appropriate fee was allowed to own the Internet name.
However, many individuals realized the economic potential for this prac-
tice and rapidly registered names for all manner of goods and services,
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