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of their creators and their consumers. “Smart” aspects of Web 3.0 and the
blending of physical and virtual realms offer mechanisms for community
involvement at an ever-increasing rate.
Figure 8.5 illustrates an emerging Web 3.0 add-on interface called
the Web of Trust (WoT), in which standard search results from a Google
search of the term “test” are given additional red/yellow/green visual rank-
ings based on the prior experience of visitors to each site. Beyond simple
Figure 8.5
Web-of-Trust integrated Google results for the term “test,” with
an expended view of the rankings for “test.com.”
