Game Development Reference
In-Depth Information
10.4.4 s TaTemenTs of s Tore p oliCies and m ission on The s eCond l ife m arKeTplaCe
Also important is that you make a clear indication of your store policies and mission. If you want to offer
a “no-questions-asked” return policy, make that clear on your shop site in the Second Life Marketplace as
well as inworld. If your mission is to make the most realistic skins possible, then let the customers know that.
Expressing your passion and commitment to your products will attract a loyal following, and you will have
customers who believe in your brand.
10.5 USING SOCIAL MEDIA AND GAMES TO POPULARIZE YOUR CONTENT
Social media and the status of your content are intertwined these days. It is a remake of the old “word-of-
mouth” advertising. Most people trust what their friends have to say about a product, and now, with the huge
networks of “friends” they have on social media like Facebook and Google+, it is even more important to
understand the cycles involved. The cycles of social media and content status are diagrammed in Figure 10.4.
Would you sell more goods if a game were involved? The answer to that is yes, but you must create content
that works with the spirit of the game. Making your shop and brand attractive to popular game designers and
event planners is just the irst step. Do you think you could “gamify” your shop by creating an experience for
the customers that makes each visit something new and exciting? One of the best aspects to having a virtual
shop is that everything in it can become interactive. How can you enhance your customers' store experience
without distracting them from their shopping mission?
Inworld shopping locations in the
Metaverse, SLURLs, inworld
advertising and landmark givers
Creator posts info
about content
Creator helps
customer
find their
content
Search lis ng/keywords for your
content inworld
Content
Creation
Social Media Personal Pages
Facebook, Twi er, Pinterest,
Second Life Profile page, Flickr,
Google Plus, etc.
Online shopping loca ons listed in
SL Marketplace, Kitely Marketplace,
InWorldz, and other websites
Adver sing in blogs, newsle ers,
inworld media, and events
Social Media Business Pages
LinkedIn, WordPress, Facebook,
Google Plus Blogs,etc.
Customers
"try and buy"
Social Media Project Pages
Kickstarter, Websites,
Facebook, Google Plus, etc.
try and buy
Content
Status
Content is reviewed
in social media sites
Customer
comments
and viral
standing
Inworld groups form a customer base
Inworld groups form a customer base
FIGURE 10.4 Diagram showing the relationships of content creation, content status, social media and advertising in
a virtual economy.
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