Game Development Reference
In-Depth Information
TABLE 7.1 (Continued)
Psychological Effects of Hue, Color Response, and Meanings by Global Location/Culture
Psychological Effects
Africa
Asia
Australia
Europe
N. America
S. America
Blue
Hue effect: recedes
in the visual ield
Worldwide favorite
color; calming;
spiritual
The sky
On South
African lag:
Dutch and
U.K. colonists
Iran: heaven
China: spring
India: Krishna
Middle East:
heaven
National lag:
vigilance,
truth, loyalty
Greek:
protection
from evil
Holy Spirit
Virgin Mary
Cherokee:
defeat
Conservatism
Corporate
Uniform
Postal
HTML links
Mexico:
mourning
Columbia: soap
Mexico: trust
and serenity
Purple
Hue effect: calming
Implies spirituality
and creativity
Egypt: virtue
and faith
Middle East:
wealth
Thailand:
mourning
(widow)
Iran: future
omen
Weather map
color
indicating
extremely
hot weather
Royalty
UK: royal
mourning
Italy, Rome:
Caesar
First color in
prehistoric art
Purple Heart
medal
Mayan color for
religious
ceremonies
Aztec color
for royalty
Black
Hue effect: context
driven
Implies power,
mystery, magic,
and death
Primary art
color
China: boy's
color
Japan: wealth
Aboriginals:
the color of
the people
Mourning
Spain,
Portugal,
Italy: widows
Scandinavia:
bride's color
Funerals
Death
Power
Rebellion
Anarchy
Aztec: war
Mexico:
widow's color
Masculine color
for clothing
White
Hue effect: context
driven
Implies puriication,
clarity
Primary art
color
On South
African lag:
Dutch and
U.K.
colonists
Japan: funeral
wear and
bride's irst
dress
symbolizing
her “death”
as she leaves
her parents
National lag:
peace and
honesty
Purity, peace
Mourning
color for
French
queens
Bridal color
Goodness
Clean
Cherokee:
peace
Aztec god
Quetzalcoatl
Source:
Based on information provided by these sites: http://colormatters.com/, http://webdesign.about.com/od/color/a/bl_colorculture.
htm, and http://en.wikipedia.org/wiki/Wedding_dress.
color palette of a virtual environment for an adult client should take into account the color appeal that is
inluenced by the client's gender. In general, studies have shown men prefer brighter and cooler colors, while
women prefer warmer and less-saturated colors, favoring tints rather than tones. Research has shown that
women will tend to have more diverse color tastes, while men will be more tolerant to more achromatic or
black-and-white palettes [8].
