Biomedical Engineering Reference
In-Depth Information
stereotype behind it, influence and direct future behavior in a certain
way. Priming is used extensively in psychological research as a way of
provoking a certain mental condition (for example, secure, proud,
ambitious, confident, etc.).
There is substantial evidence that priming via strong stereotypes
can influence executive functions (for example, planning, desiring) for
at least four hours. Priming twice a day can enhance safer behavior. If
real people are involved in inducing priming, these people actually
have to believe in the primed message; otherwise, the priming has no
effect (Doyen, 2012).
It is questionable whether priming can also attribute to long-lasting
changes in behavioral patterns. The most relevant variable in achieving
this long-term change is the frequency and persistence of the influencing
impulses. It is like supporting a newly planted young tree with a small
pole. The support needs to be there until the tree is strong enough to
withstand the winter storms. Once the tree has strong roots, the pole is
no longer needed. A permanent series of primers can work as a support-
ing pole, helping until such behavior is sufficiently established.
The possibilities created by priming are enormous. The idea is that
the employee be exposed to safety stereotypes before he starts working,
at least twice a day. These stereotypes can be any of the following:
Posters with safety-related issues at the entrance of the building or
spread over the site
Safety items as first topic in all meetings (normal, Toolbox, or eva-
luations) and presentations
The LMRA (Last Minute Risk Assessment)
