Agriculture Reference
In-Depth Information
type of Web presence — and it's a good idea to have your own domain name.
Here's some background on how the Web works and ways to get yourself out
there in cyberspace.
The World Wide Web
In the 1980s, computer scientists began work on a system of linking com-
puter information that was stored in databases. By the early 1990s, the system
(including the development of HTML and early browsers that allowed users
to sort pages that were stored on a central computer) was fairly well along.
From there things moved extraordinarily fast, as anyone who remembers the
dot-com boom — and bust — of the late '90s knows. Today most homes in
“We keep the fl ock on good, well-drained paddocks and keep the barn and
barnyard clean. Then, before I card the skirted fl eece, I check it carefully by
hand.”
One of the interesting things Lisa mentioned when we talked this time is
that she has seen a real uptick in local interest: “Although the economy is bad
right now, I'm seeing the community really increase its support for local artists
and farmers. There is much more interest now in our own backyard than there
was just a few years ago; it is a rebirth. People are asking, 'How can we be cre-
ative? How can we stimulate local markets for this renewable resource?' and
that has been exciting!”
Lisa, who has started doing some marketing via the Internet, said that for
her, the more-personal forms of outreach have been more enjoyable and more
successful in building her business. “I think the Internet can be a tool,” she said,
“but festivals and classes give people a chance to see and feel your product.
They also provide a way to meet people, and to network. That not only opens up
doors for your business, but it also gives you a chance to give back. I really love
to share, and to pass on the knowledge that other shepherds and artists have
shared with me over the years.”
 
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