Game Development Reference
In-Depth Information
Chapter 12. Pitching a Mobile Game
As the aim of this topic has been to provide a practical guide to mobile game develop-
ment, we the authors, desire to end this work with a pitch document example that may
serve as a reference template to approach the design of your own mobile games. A
pitch is targeted at potential investors and/or publishers who will fund your project to
publication.
A pitch document should provide the information required to understand what kind of
game you have in mind, how it will look and play like, what is its intended audience,
target platform, and business model, and some technical aspects such as the number
of graphics and audio assets required, the development schedule, and the cost. In
other words, anything in the decision-making process that affects how and whether to
invest time and money into developing the game.
You are now ready to confront the task of thinking about games from the perspective
of how you are going to actually develop them!
In this chapter, we will cover the following topics:
• The characteristics of a pitch document
• Lilypads pitch
• The game concept
• Game mechanics
• Interface and graphics
• Business plan
The pitch document
Though there is no universal standard in the video game industry, the pitch document
is the tool used to present a game idea to a potential publisher or to a team, with the
purpose of getting the go-ahead for its development.
It is both an advertising tool and a brief manual of the game, as it is usually made up
of different sections that address different aspects of game development.
