Game Development Reference
In-Depth Information
The mobile market
The success of any commercial project cannot arise with disregard to its reference
market, and mobile games don't make exception.
We the authors, believe that if you are reading this topic, you are aware that the mo-
bile market is evolving rapidly. The Newzoo market research for the games industry
trends report for 2012 states that there are more than 500 million mobile gamers in
the world and around 175 million gamers pay for games and that the mobile market
was worth 9 billion dollars in 2012 (source:
http://www.newzoo.com/insights/placing-
The following screenshot represents the numbers of the mobile gaming market 2012
reported by Newzoo:
As Juniper Research, a market intelligence firm, states, "smartphones and tablets are
going to be primary devices for gamers to make in-app purchases in the future. Juni-
