Biomedical Engineering Reference
In-Depth Information
Having established that this tool was stable and offered the core
functionality of a social bookmarking service the team created a second
instance, tags.pfi zer.com, for the internal community (Figure 13.3).
During the earlier discovery phase, the development instance of tags.
pfi zer.com had become heavily populated with technical bookmarks. As
a result it was decided that during the Proof of Concept phase two active
instances would be maintained. This would allow two communities to
develop one IT technical and one with a drug discovery focus. Later these
two instances were merged once the business facing community had been
established.
To start, a 'private beta' model was used for user recruitment to tags.
pfi zer.com, targeting known Web 2.0/Enterprise 2.0 early adopters and
colleagues familiar with social bookmark services. This was followed by
a word of mouth viral campaign, targeting key infl uences, and fi nally
formal presentations were made to the research community. This
approach was used to help overcome the cold start issue, namely an
empty bookmark database. To further ameliorate this problem, one of
the fi rst groups asked to contribute were information science colleagues.
This group worked to populate tags.pfi zer.com with bookmarks for key
resources used by the colleagues they supported and provided rich and
valuable content for other users.
A screenshot of tags.pfi zer.com. Bookmarks
'tagged' with the term 'semantic' are shown.
This social bookmarking service is based on the
FLOSS solution Scuttle
Figure 13.3
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