Biomedical Engineering Reference
In-Depth Information
Mind set
Fun
Work
At home users do things for
fun but at work users do
things because they are paid
Organisational
structure
Flat
Hierarchical
Flat organisational
structures encourage
collaboration, whereas
hierarchical ones hinder [2]
Attitude
Sharing
Hoarding
At home users share
information without
expectation of recompense,
whereas at work all too
often people ask 'what is in
it for me?'
Skill set
Digitally savvy
Digitally
averse
On the web the users are
all those who are web savvy
by their nature. At work the
user base covers the
complete spectrum from
web guru to technophobe
Visibility
Anonymity
Recognition
On the web you are one of
the herd, the majority of
users can assume that
there is anonymity in a
crowd. At work people seek
recognition for their
contribution as career
progression can depend
on it
Society
Public
Private
On the web users are able
to control the information
they share and are free to
create alternative
personas, masks, behind
which they can obfuscate
their identity. Within the
business environment there
is no anonymity, everything
you say and do online can
be traced back to you
Cultural
Innovative
Mundane
At home people are free to
experiment and try new
things. At work they have
to use the tools they are
given and are often told
what to do
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