Graphics Reference
In-Depth Information
different backgrounds, printers, and screen resolutions, and although it's
often hard to accommodate for everyone, you can at least try to account for
as many situations as you can—within reason, of course.
For example, when you give a slide presentation, there are people who sit in
the front, in the middle, and in the back. Start with the suggestions from the
previous chapter on clarity, but consider how people in the back will see your
graphics versus those in the front. As shown in Figure 6-14, a graphic might
look fine up close but unreadable from far away.
Design your graphics for just those in the front, and those in the back might
not see, but design for those in the back, and everyone can see. This seems
obvious, but how many times have you seen a presentation where the speaker
says, “You probably can't see this, but….” and then goes on to explain as if
you did?
FIGURE 6-14 How a chart might
look from variable distance
A WIDER AUDIENCE
Designing data graphics gets tricky as your audience grows. You have the
same variables to consider as you do when you present to colleagues, but the
range of each variable also increases. Screen resolution can go from mobile
phone to giant monitor, and people can easily take your graphics outside the
context of a report or a slide deck and post it on their website.
Most important, the range of data literacy and familiarity with your data's
context is much wider when you design graphics for a general audience.
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