THE ROLE OF AFFECT IN INFORMATION SYSTEMS RESEARCH - Human-Computer Interaction and Management Information Systems: Foundations - page 294

Table 14.3 ( continued )

Affective Reaction?

Affective Factor Cognitive

Definition and Source Original Measure Items Arousal Pleasure Reaction? Note

Attention was focused on activity

Concentrated fully on activity

Was deeply engrossed in activity

Flow: A temporary state of play- Lost control

fulness, characterized by feelings Absorbed

of control, attention focus, and Excited by my curiosity

curiosity and intrinsic interest
(Webster and Martocchio, 1995;
Webster et al., 1993)
Flow: An extremely enjoyable Do you think you have ever experienced flow in playing an

experience, where an individual online game?

engages in an online game activity In general, how frequently would you say you have experi-

with total involvement, enjoyment, enced “flow” when you play an online game?

control, concentration, and intrinsic
interest (Hsu and Lu, 2003)
Fun: (Perry and Ballou, 1997) To what extent was the Excel training fun?

How enjoyable was the Excel training?

Most of the time I play an online game I feel that I am in flow.

Perceived affective quality: An 1. Arousal quality

individual's perception of an 2. Sleepy quality

object's ability to change his or her 3. Pleasant quality

core affect (Zhang and Li, 2004) 4. Unpleasant quality

Perceived enjoyment: The extent 1. I find using the system to be enjoyable.

to which the activity of using compu- 2. The actual process of using the system is “unpleasant/

ters is perceived to be enjoyable in pleasant.”

its own right, apart from any per- 3. I have fun using the system (likely/unlikely).

formance consequences that may be
anticipated (Davis et al., 1992).
Also used in Igbaria et al. (1996);
Atkinson and Kydd (1997);