Graphics Reference
In-Depth Information
Gamification:
The use of game thinking, strategy and tactics in the design and use of
games, devices and processes.
Habit loop:
The process of cue>routine>reward.
Heatmapping:
Measuring the timeframes when the user's attention is directed to dif-
ferent areas of a screen.
Interactive design:
The design of digital products, such as websites and pages, so that
users can deploy their functions to perform desired tasks.
Lean:
A streamlined development method characterized by elimination of non-essen-
tial actions and elements. In digital design and production,
Lean
can be recognized in early
release, rapid analysis and adaptation and fast iterations.
Maslow's Hierarchy of Needs:
Psychologist Abraham Maslow's model of the needs
and motivations underlying human behavior. Usually visualized as a pyramid, this model
puts basic physical necessities such as eating and breathing at the bottom. The pyramid
rises and narrows its focus to include security, relationship, and esteem issues, with creativ-
ity and the ability to make unbiased judgments, at the top.
Minimum viable product (MVP):
A product that has undergone the minimum level of
development necessary before it can be tested.
Onboarding user flow:
A complete set of data designed to draw users' eyes, framing
their choice of actions. An example is the menu of links to a site's other pages, often at the
top of the screen.
Paper-in-screen prototyping:
Transporting a design's image to the screen of a device
for testing.
Paper prototyping:
Making a paper sketch of a design to gauge typical user reactions
to basic design components such as placement, size, shape and color.
Persona:
A fictional characterization of the likely user of a proposed product. Design-
ers create personas, giving them realistic personalities and behaviors, to better understand
a typical user's needs.
Usability lab:
A controlled environment where users can interact with a product's pro-
totype, while observers track and record user reactions.
