Graphics Reference
In-Depth Information
ence. This is where the observer interacts with the observed. Our analysis and adaptations
to our audience sometimes changes who that audience is.
Figure 13 - Mixpanel is a great tool for analyzing user traffic and measuring interactions
for any give time period of your products development cycle.
Design is an art, and designers are artists. We've grown up in a culture whose ideal
of the artistic life is seen almost totally in terms of the individual. We expect an artist to
have an entirely autonomous vision. We also expect the artist to create meaningful art in-
dependent of the society's constraints. We seldom reward this kind of art. For a painter,
this usually means that most of her canvasses will sit, unsold. An actor might find that his
favorite parts aren't in demand. A filmmaker often shows her independent productions to
small audiences in mostly empty theatres.
But in a free market economy art is also a commercial endeavor. A few artists can suc-
ceed in that market without any change in their vision or its presentation. Most don't. Non-
etheless, we can bring our artistic skills into the marketplace, and create art that people will
want and use. This is particularly true in the field of digital design.
