Graphics Reference
In-Depth Information
The process of testing and revising is basic to any creative process. If you are making
something new, you can't be sure how others will perceive it until you put it in front of
them and let them use it. Though an artist might have a clear vision, he must make the
viewer see it. Though an author might know exactly what she wants to express, there are
a thousand ways to say it, and only one of those is the best. Filmmakers spend long days
in the editing room, then show sneak peeks to random audiences. As a result, they often
re-cut, and sometimes even reshoot, whole scenes.
It's no different for us. Though we've chosen to work in the design business, ultimately
we are in the people business. If people don't use our products, those products will languish
in the ether mists. If we want them to shine brightly, we must polish, and re-polish—define,
design, redefine, redesign.
