Notes - To the Cloud: Big Data in a Turbulent World - page 227

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Chapter 2
1. For an example of how Apple wielded this power to protect its iTunes service,
see Bott 2013.
2. The consequences of a cloud company's bankruptcy can be catastrophic for
customers, as some learned when the promising cloud provider Nirvanix disappeared
in 2013 (Kepes 2013).
3. One path is to pursue strategic alliances with cloud companies that do not
have the burden of legacy systems. In November 2013, HP took this approach by
teaming with Salesforce to put dedicated HP computer servers, data storage, and
networking into Salesforce's cloud-computing facilities (Kolakowski 2013).
4. On the ideology of “openness” see Morozov 2013a.
5. VMware disrupted the traditional server market by developing software that
allows servers to do the work of multiple machines, enabling complex tasks to be
shared over several servers.
6. Not known for excessive modesty, Ellison has now become a big cloud booster:
“I don't accept the notion I didn't get the cloud. I think I invented it” (Waters 2012).
7. The U.K. is also investing heavily in its capacity to launch cyber-attacks. In
fact, in 2013 it became the irst nation to formally announce that it was developing
an offensive cyberwarfare capability (Fung 2013).
Chapter 3
1. Although this simpler version of myth can be useful; see Landa 2013.
2. At the time of writing, this ad is available to watch at www.youtube.com
/watch?v=MaA9l2H8BM8.
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