Information Technology Reference
In-Depth Information
Chapter IV
Visual Design
Introduction
This chapter explores visual design and the methods used to develop Web site
storyboards and screen creation. This process is a critical step in the Web
portfolio design process because it enables visual persuasion and allows for a
cohesive composition throughout the product. Many Web portfolio sites are
poorly designed visually. The reasons surrounding this are too many to be
discussed fully in this text. However, we will take a proactive approach and
explain the qualities that are important in good visual design of Web pages. In
addition, we will look at some bad Web portfolio design attributes to get a
sense of what is not quite effective when it comes to visual persuasion. The
notion of bad design is subjective, but also, design has objective, measurable
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