Information Technology Reference
In-Depth Information
companies that perform design, development, programming, or creative output
should have a Web portfolio to market and promote their corporate philosophy
and their professional project work. The Web portfolio can be a separate
appended micro-site. The Web portfolio does not replace a corporate site; it
enhances it by isolating the most important work and highlighting it.
The business context of the Web portfolio is expanded to include the hybrid
individual who needs a Web portfolio to act as an instrument for both business
and personal use — the freelancer. The freelancer may or may not be a
corporation or a regular employee of an organization. The freelancer is
someone who needs work for hire. They fit into the personal Web portfolio
author category and the business Web portfolio category. A freelancer is
someone who needs credibility and promotion throughout his or her life cycles
to continue surviving, whether financially or professionally. The Web portfolio
is critical to the personal business practices of the freelancer. The Web portfolio
evens the playing field for the freelancer. It provides a mass media vehicle at a
cheap price. This allows the freelancer to compete with the larger company
from a digital marketing perspective. The Web portfolio takes on a larger
perspective for the freelancer because it can provide a narrative connection that
is lost by large, sterile corporate sites that seem to have insincere looks and
feels. Most large corporate sites are suited for e-commerce, technical support,
or pure information delivery. The freelancer's Web portfolio site concentrates
on promotion and identity, not for use as a commercial application such as with
most corporate sites.
The Web Portfolio Fosters Valuable
Learning Experiences
The Web portfolio conceptualization, design, and development processes call
upon hard and soft skills that are required to accomplish each task. Hierarchal
task analysis of Web portfolio creation involves providing sequential informa-
tion from the ground up. Although creating the Web portfolio requires a
systematic approach to concept development all the way through to final
output, Bloom's Taxonomy of Cognitive Domain illustrates the same learning
outcomes that fit into the Web portfolio process through its course.
Bloom identified six levels within the cognitive domain, from the simple recall
or recognition of facts, as the lowest level, through increasingly more complex
