Information Technology Reference
In-Depth Information
professional development, descriptions of his two authored topics, are high-
lighted.
Purpose:
John's intent is to demonstrate his professional knowledge, teaching abilities,
skills and experience. When the user clicks onto the photos and images button,
a quote intended for all audience groups appears: “Helping people and
organizations with communication design” (http://www.portfolio.cc/index2.htm).
Although John may specifically be targeting employers on his homepage, his
message informs all audience groups that he is a teacher who wants to help with
communication design. John's principal purpose is to communicate his ability
to help people.
Persuasion:
John attempts to persuade his audiences to hire him in either an academic or
professional capacity. He makes an effort to convey his expertise through
various interactive features and visually appealing layouts.
Contact Information
John places a contact link on his homepage, contact information on his
curriculum vitae, and his telephone number is displayed above the toolbar on
every Web page.
Biography/Credentials
John's biography and credentials reside under the “About” category and link
to his curriculum vitae. An extensive resume lists his credentials, education,
course work, consultation, technology skills, and so on.
Educational Philosophy/Pedagogy
John's educational philosophy and pedagogy is simple. The photo images
button, located on his homepage, links to a separate Web page where John
states he wants to help people and organizations communicate design.
