Databases Reference
In-Depth Information
APPENDIX
A
Customer Case Studies
INTRODUCTION
This appendix contains several case studies that have been provided by vendors Cloudera and
Teradata for use in this topic. The goal of these case studies is to highlight the different use cases on
why enterprises adopt technologies like Hadoop, AsterData, and more.
Case study 1: Transforming marketing landscape
Company: Cloudera
Customer: Experian Marketing Services
Program: Transforming the Marketing Landscape with Cloudera
Industry: Digital marketing
Business applications: Matching engine for CCIR engine, facilitating a holistic and current view
of consumers
Impact:
●
Fifty times performance gains
●
Processing 500% more matches per day
●
Deployment in<6 months
Outcome:
One of the key enablers that investing in Hadoop with Cloudera will empower is allowing our cli-
ents to become obsessed with creating the perfect customer experience. This tool allows us to oper-
ate at the speed of business, at the speed where those interactions occur, so our clients can meet
their customers with the right message at the right time.
—Jeff Hassemer, vice president of product strategy, Experian Marketing Services
Background
With 15,000+ employees and annual revenues exceeding $4 billion (USD), Experian is a global leader
in credit reporting and marketing services. The company is comprised of four main business units:
credit information services, decision analytics, business information services, and marketing services.
Experian Marketing Services (EMS) helps marketers connect with customers through relevant
communications across a variety of channels, driven by advanced analytics on an extensive database
of geographic, demographic, and lifestyle data.
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