Databases Reference
In-Depth Information
FIGURE 10.3
Inbound data processing.
●
EDW data
—this is the existing data from the data warehouse used by the organization currently.
It can include all the different data warehouses and datamarts in the organization where data is
processed and stored for use by business users.
●
Analytical data
—this is data from analytical systems that are deployed currently in the
organization. The data today is primarily based on EDW or transactional data.
●
Unstructured data
—under this broad category, we can include:
●
Text—documents, notes, memos, contracts.
●
Images—photos, diagrams, graphs.
●
Videos—corporate and consumer videos associated with the organization.
●
Social media—Facebook, Twitter, Instagram, LinkedIn, Forums, YouTube, community
websites.
●
Audio—call center conversations, broadcasts.
●
Sensor data—includes data from sensors on any or all devices that are related to the
organization's line of business. For example, smart meter data makes a business asset for an
energy company, and truck and automotive sensors relate to logistics and shipping providers
like UPS and FedEx.
●
Weather data—is used by both B2B and B2C businesses today to analyze the impact of
weather on the business; has become a vital component of predictive analytics.
●
Scientific data—this data applies to medical, pharmaceutical, insurance, healthcare, and
financial services segments where a lot of number-crunching type of computation is performed
including simulations and model generation.
●
Stock market data—used for processing financial data in many organizations to predict market
trends, financial risk, and actuarial computations.
●
Semi-structured data
—this includes emails, presentations, mathematical models and graphs, and
geospatial data.
