Graphics Reference
In-Depth Information
Because type is measured and described in a language that is unique to the printed
word, it is important to recognize and understand basic typographic terms.
Typeface
: The design of a single set of
letterforms, numerals, and punctuation
marks unified by consistent visual proper-
ties. Typeface designs are identified by
name, such as Arial or Palantino.
Type font:
A complete set of letterforms
(uppercase and lowercase), numerals, and
punctuation marks in a particular typeface
that allows for typesetting by keystroke on
a computer or other means of typographic
composition.
Type style:
Modifications in a typeface
that create design variety while maintain-
ing the visual character of the typeface.
These include variations in weight (light,
medium, book, bold, heavy, and black),
width (condensed or extended) or angle
(italic or oblique vs. roman or upright).
Letterform:
The particular style and form
of each individual letter in an alphabet.
Character:
Individual letterforms, numer-
als, punctuation marks, or other units that
are part of a font.
Type family:
A range of style variations
based on a single typeface. Style attri-
butes of type families can contain a num-
ber of modifications but will always retain
a distinct visual continuity.
Uppercase:
The capital or larger letters of
a type font (A, B, C, etc).
Lowercase:
Smaller letters, as opposed to
capital letters (a, b, c, etc).
Univers 55
There are many ways of classifying type-
faces, however, one of the most obvious
is to separate typefaces into one of
two categories based on their legibility.
Because those who manufacture and
work with type make this distinction,
typefaces are generally broken down
into text and display classifications.
Univers Bold Extended
Univers Extra Black
Univers Ultra Condensed
Univers Thin Ultra Condensed
The type family of Univers is composed of style variations
on the Univers design that include a variety of weights.
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