Graphics Reference
In-Depth Information
Printer's spreads: Pages that are set up
so they are impositioned exactly where
they will be when a publication is folded
and printed.
Q
Quadratone: Halftone comprising four
colors, usually to create a rich tonal range
but not comprising the four process col-
ors (cyan, yellow, magenta, and black).
R
Raster image processing (RIP): Converting
digital files to bitmapped images that can
be output on an imagesetter. The rocess
is described as “ripping a file.”
Reader's spreads: Pages that are set up
as they will be read (left- and right-hand
pages side by side.)
Ream: Five hundred sheets of paper.
Recycled paper: Paper coming from either
post- or preconsumer waste. Recycled
pulp can be made into the same variety
and quality of paper stock that is made
from virgin fiber.
When a four-page signature is set up as printer's spreads,
pages 2 and 3, and pages 1 and 4 face each other.
Printing plate: A surface carrying an image
to be printed.
Reflective art: Photographs, illustrations,
and other imagery that is scanned or
viewed as an item that reflects light. Also
called reflective copy , hard copy , or reflec-
tive imagery .
Processed chlorine-free (PCF): A label
used to refer to recycled fiber that was not
bleached using chlorine or chlorine deriva-
tives but that may have been bleached
using chlorine during the paper's initial
production and therefore may not
be totally chlorine free.
Register: When each sheet enters the
press from precisely the same position
ensuring that all colors are in “register.”
Process color: The inks used in four-color
process printing. Ink colors consist of
cyan, magenta, yellow, and black.
Register marks: Targetlike symbol placed
in exactly the same spot for each color
plate so that proper alignment of the col-
ors will occur on press.
Proof: A test sheet made to represent how
a final printed product will look so that
flaws may be corrected before the piece
is printed.
Psychographics: A technique that seeks
to identify motivating factors for various
groups of people. Often based on demo-
graphic data.
Register marks help printers keep colors in alignment as a
piece passes through the different ink stations on a press.
 
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