Glossary - The Graphic Design: Reference and Specification - page 202

Match color: Flat ink colors that are
matched to swatches. Also called spot
color .

Mottle: Spotty, uneven ink absorption
resulting in blotchy image reproduction.

Multicolor printing: Printing with more than
one color but fewer than four colors. Matchprint: A digital proof that uses

toner to replicate the process colors.
Matchprints are close to cromalin color
accuracy but are markedly less expensive.

N

Native file format: A file saved in the appli-
cation in which it was created. Native file
formats can't be transferred from one
application to the next.

Mask: A means of isolating a portion of
an image from its surrounding area so
that it becomes a silhouette or outline
image.

Nested signature: Where signatures are
assembled inside one another before
binding.

Matte: A flat, not glossy, finish on a paper
or photograph.

Mechanical: A document with type, graphic
elements, and imagery in position.

Moiré: Undesirable patterns in printed half-
tones caused by improperly aligned screens.

This drawing illustrates the assembly of three nested
signatures prior to binding.

Newsletter: Information sheet or several
sheets usually styled like a small newspaper.

O

Observational research: A research tech-
nique where the subjects are observed in
their natural settings either with or with-
out their knowledge

A Moiré often occurs when a printed halftone is screened
again as it is made into a halftone.

Offset lithography: Mostly commonly used
method of printing where an image on a
plate is offset onto a rubber blanket cylin-
der which, in turn, transfers the image to
a sheet of paper.