Glossary - The Graphic Design: Reference and Specification - page 201

Kiss die cut: A process used for peel-off
labels where a die cut is made through
the face materials but not the backing.

Line art: A black-and-white image that is
not continuous tone or does not include
any grays. Also called line drawing or line
copy .

Kraft: Strong paper made from
unbleached wood pulp that is often used
for paper bags and wrapping paper.

Line count: see screen ruling

Lithography: The process of printing from
a flat surface (such as a smooth stone or
metal plate) that has been treated so that
the image area is ink receptive and the
nonimage area is ink repellant.

L

Laminate: A means of bonding plastic film
to a sheet of paper using heat and pres-
sure.

Logo: A unique design, symbol, or typo-
graphic treatment that represents a com-
pany or brand.

Leading: The amount of vertical space
between lines of type.

Logotype: A logo comprising typographic
forms, usually a unique typographic treat-
ment of a company's name.

Lenticular printing: Printing process involv-
ing animated effects that flip back and
forth as the viewing angle changes.

Low-res: A digital image with a resolution
of 100 dpi or less.

Letterpress: The process of printing from
an inked raised surface.

lpi (lines per inch): A means of measur-
ing the fineness of a halftone screen by
measuring the number of dots per inch in
a halftone screen.

Letterspacing: Modifying the distance
between the letters in a word. Also called
tracking or kerning .

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M

Makeready: Getting a printing press ready
for a print run by filling the ink fountains,
adjusting the paper feeder, etc.

Before letterspacing

Margin: White space at the top, bottom,
and to the left and right of a body of type.

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Masthead: The name of a newspaper,
magazine, or other periodical displayed
on the cover. Also used to describe the
area where a periodical and its publisher's
name, address, and staff credits appear.

After letterspacing