Graphics Reference
In-Depth Information
•Willwehaveachancetoworkwithsomeexcitingnewcollaboratorsinbrandnew
ways?
These factors may be interesting enough to you to make it worth dropping your prices to
get the job.
Talking Revisions
Communicating with clients about revisions is a huge part of managing client expecta-
tionsregardingmoney.Thebeststrategyistobeclearinthedesigner-clientagreement
about how many revisions are included. That way, the client understands the meaning
of revision and round of revisions, and when they will start receiving additional charges
because of those changes.
Formoreinformation,seepage40-41.
Even with this clearly spelled out, many designers are unsure how to corral their cli-
ent and alert them that they have exceeded the planned scope and revision allotment,
forfearoflosingtheclient.Iftheclienthasagreedtothetermsinthedesigner-client
agreement, it is okay to bill them. Just let them know what is happening in a profes-
sional manner.
Too often, designers are afraid to ask for additional compensation for additional work.
This makes it harder for the industry to be treated fairly in this aspect of the business.
When you practice without fair compensation, including receiving additional fees for
additional work, you are hurting not only yourself, but all designers everywhere.
Designer Fault
Some designers hesitate to charge for revisions because they feel they caused the revi-
sions.Thismaybetrue.Anevaluationwillrevealthecause(s)ofarevisioninadesign
project. If it is poor performance on the designer's part, the designer should not charge
it to the client.
Ballpark Estimate:
This is an initial rough estimate based on high-level client objectives, with a large margin
for uncertainty. The deliverables, scope of work, and corresponding resource require-
ments may not be clear yet, so out of necessity, the estimate must allow for these
things. Typically, a price range, rather than a fixed fee is stated.
Budgetary Estimate:
This is a more accurate view of project-related costs based on a much clearer scope
of work. It is contingent on a fairly accurate view of the work to be done, which still
may be in a state of flux. As such, conditions and parameters should be stated—for
example, “This estimate is based on available information, and will be reviewed based
on approved design concept.”
 
 
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