Greening Graphic Design - The Graphic Design: Reference and Specification - page 152

Sustainable Design Thinking
Subtle shifts in how graphic designers approach projects can significantly shift one's prac-
tice in line with sustainable values. Pairing environmentally responsible production with
design thinking can be as easy as asking questions about each project you take on and
by adhering to the following guidelines.
step 1 : greening your studio
• Use recycled and Forest Stewardship Council (FSC) certified office paper.
• Switch to renewable energy and use compact fluorescent bulbs.
• Educate employees and coworkers about sustainable options.
step 2 : evaluate the project
• Does this piece deserve to exist? (Will it serve its intended goal?)
• Can this piece serve dual purposes? Can fewer pieces be printed? Can it be digitally
distributed with PDFs?
step 3 : design for a greener solution
• Adjust size of printed materials to minimize waste on a press sheet.
• Ask for water based adhesives instead of glues with synthetic resins that
release VOCs.
• Consider how to the consumer can re-use or recycle the package/product.
Include recycling instructions if the materials can be easily recycled.
• Design for minimal ink coverage (effective use of white space).
• Proof on screen when possible.
• Put the recycled logo and other pertinent certifications on the final piece to promote
recycling and to educate the consumer.
• Educate clients about sustainable options and advocate for ecofriendly production.
step 4 : green production
• Use the services of an environmentally responsible printer.
• Use digital or waterless printing when possible.
• Spec recycled or FSC certified paper, ecofriendly bindings, and water-based finishes.