Graphics Reference
In-Depth Information
Sustainable graphic design can provide an opportunity to tap into an emerging market,
work with clients who have similar values, and reduce the negative impact that print
design has on the environment. For most designers, the transition to sustainable practice
begins with a shift in thinking and the adoption of better production methods but will not
require a complete alteration of their design process. This chapter will explain the basics
of environmentally and socially responsible communication design and provide information
and targets for how designers can become sustainable practitioners.
Sustainability refers to the balanced use of natural, social, and economic resources for
the continued health of the planet for future generations. This means minimizing the use
of processes and materials that will jeopardize the ability of future generations to survive
and thrive.
EnvironmEntal
Economic
SUStainaBilitY
Social
Related Terms:
Green Design, Ecofriendly, and Ecodesign are frequently used in place of, or in addition to,
the term sustainable when referring to processes, concepts, and materials that put value
on environmental responsibility. It is important to understand that there is a distinction
between something that has been labeled green or that uses the prefix eco- and the term
sustainable. The former primarily refers to a concern for the environment while sustainability
refers to a balance of social, economic, and environmental capital.
Socially Conscious Design
There is little point in making a hard distinction between socially and environmentally con-
scious design since sustainability requires the melding of the two. However, there is an
emerging specialization in design for social causes and nonprofits. Working with clients
that share your values can be a great way of shifting toward sustainable practice.
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