Copyright and Trademark Standards - The Graphic Design: Reference and Specification - page 5

Attribution Share Alike (BY-SA):
The Attribution Share Alike license type allows others to edit and improve upon a designer's
work, even for commercial reasons, as long as the original designer is given credit, and the
new creation is licensed under the same terms.
Attribution No Derivatives (BY-ND)
The Attribution No Derivatives license allows commercial and non-commercial redistribution
as long as the original designer is given credit, and no changes are made to the original
work.
Attribution Non-Commercial (CC-BY-NC)
The Attribution Non-Commercial license allows others to edit and improve upon a designer's
work non-commercially as long as the original designer is given credit. However, any new
work created from the designer's original work will not be licensed under the same terms.
Attribution Non-Commercial Share Alike
The Attribution Non-Commercial Share Alike license allows others to edit and improve upon a
designer's work non-commercially as long as the original designer is given credit and any new
work created from the original is licensed under the same terms. Any new work created form
the original must also be non-commercial in use.
Attribution Non-Commercial No Derivatives
The most restrictive of the Creative Commons licenses, Attribution Non-Commercial No
Derivatives allows others to non-commercially redistribute a designer's original work. It is
often referred to as “free-advertising” because it allows others to distribute a designer's
work as long as the designer is credited and the work is unchanged.
t r a d e m a r k s a n d s e rv i c e m a r k s
A trademark is a word(s), phrase(s), symbol(s), or design(s) that distinguishes the source
of a product from one originator from those of another. A service mark is the same as a
trademark except that it distinguishes the source of a service. An infringement occurs when
somebody uses or mimics an existing trademark or service mark to represent another
product or service so that others are misled into believing they are purchasing the original
product or service. It is not necessary to register a logo or mark. A user can establish rights
with a mark based on its legitimate use. However, owning a federal trademark registration
has advantages:
1. Providing legal presumption of the registrant's ownership of the mark and exclusive right
to use the mark and the ability to bring legal action concerning misuse of the mark.
2. The right to obtain registration in foreign countries and ability to file the U.S. registration
with the U.S. Customs Service to prevent importation of infringing foreign goods.
3. Ability to display notice to the public of claim of ownership through the use of the
®symbol.