Web Promotion - Web Development and Design Foundations with XHTML - page 510

Yahoo!'s Sponsored Search matches are powered by Yahoo! Search Marketing. See
http://searchmarketing.yahoo.com for more information on this Web site promotion
technique. Figure 13.2 shows a Yahoo! search page with Sponsor Results.
Figure 13.2
Yahoo! display with
Sponsor Results
highlighted.
Reproduced with
permission of
Yahoo! Inc. ©2006
Yahoo! Inc. Yahoo!
and the Yahoo! logo
are trademarks of
Yahoo! Inc.
Web sites that have paid for Google's AdWords program have preferential placement on
the right-hand side of the search results, as shown in Figure 13.3. Expect to see search
engines and search directories change their preferential placement programs over time.
Figure 13.3
Google display with
the AdWords
program highlighted