HTML and CSS Reference
In-Depth Information
13
CHAPTER
Web Promotion
Chapter Objectives
In this chapter, you will learn how to ...
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Identify commonly used search engines and
search indexes
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Describe the components of a search engine
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Design Web pages that are friendly to search
engines
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Submit a Web site for inclusion in a search
engine or search directory
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Monitor a search engine listing
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Describe other Web site promotion activities
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Create an inline frame
You've built it—now what can you do to attract visitors
to your Web site? Once you have visitors, how do you encourage them to
return? Getting listed on search engines, site affiliations, and banner ads are
some of the topics that are discussed in this chapter.
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