HTML and CSS Reference
In-Depth Information
Web Design
Chapter Objectives
In this chapter, you will learn how to ...
Describe the most common types of Web site
Create clear, easy Web site navigation
Design user-friendly Web pages
Improve the readability of the text on your Web
Use graphics appropriately
Create accessible Web pages
Describe design principles
Describe Web page design techniques
Apply best practices of Web design
As a Web site visitor, you have probably found that cer-
tain Web sites are appealing and easy to use while others seem awkward or just
plain annoying. What separates the good from the bad? This chapter discusses
recommended Web site design practices. The topics include site organization,
site navigation, page design, text design, graphic design, and accessibility con-
Whatever your personal preferences, your Web site should be designed to
appeal to your target audience —the people who will use your Web site. They
may be teens, shoppers, college students, young couples, the list goes on and
on. You should follow all of the recommended Web site design practices with
an eye toward your target audience.
For example, NASA's site, (Figure 5.1), features com-
pelling graphics and has a different look and feel from the text-based, link-
intensive Web site of the Agency for Healthcare Research and Quality (see, Figure 5.2).
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