Travel Reference
In-Depth Information
less by knowing about consumers and more by an ability to develop an understanding with
them. Consumers are now beginning to view themselves as citizens not only of countries but of
corporations and as citizens they expect to have an input in how that organization behaves.
The implications for Tourism Marketing practice are clear: the savvy tourism marketer is one
that accepts these new developments and trends as challenges rather than threats and considers
the many opportunities that can be harnessed in a bid to engage with their consumers. Indeed,
advances in technology have enhanced the desire to travel (Forum for the Future 2009); the
challenge is keeping up with changeable needs and increasing demands. At a very minimum,
tourism providers must deliver distribution systems that allow seamlessness and immediacy in the
booking process as well as control in packaging and personalizing the product. The key is in
understanding what adds real value and delivering services to match.
References
Buhalis, D. and Law, R. (2008) 'Progress in Information Technology and Tourism Management: 20 Years on
and 10 Years after the Internet - the State of eTourism Research',
Tourism Management
, 29: 609-23.
Deloitte LLP (2010)
Hospitality 2015: Game Changers or Spectators?
London: Deloitte LLP.
Dickie, S. (2012)
Trends and Markets Research Report
:
Research for Tourism Leadership Group
. Edinburgh: Visit
Scotland.
Dwyer, L., Edwards, D., Mistilis, N., Roman, C., Scott, N. and Cooper, C. (2008)
Megatrends Underpinning
Tourism to 2020: Analysis of Key Drivers for Change.
Gold Coast, Queensland, Australia: Cooperative
Research Centre for Sustainable Tourism.
Dwyer, L., Edwards, E., Mistills, N., Roman, C. and Scott, N. (2009) 'Destination and Enterprise Management
for a Tourism Future',
Tourism Management
, 30: 63-74.
European Travel Commission (2012)
European Tourism 2012: Trends and Prospects.
Brussels: European Travel
Commission.
Forum for the Future (2009)
Tourism 2023: Four Scenarios, a Vision and a Strategy for UK Outbound Travel and
Tourism.
London: Forum for the Future.
Guttentag, D.A. (2010) 'Virtual Reality: Applications and Implications for Tourism',
Tourism Management
,
31: 637-51.
Hamilton, C. and Deniss, R. (2006)
Affl uenza: When too Much is Never Enough.
Sidney: Allen and Unwin.
Yeoman, I. (2012)
2050 Tomorrow's Tourism.
Bristol: Channel View Publications.
Yeoman, I., Brass, D. and McMahon-Beattie, U. (2007) 'Current Issue in Tourism: The Authentic Tourist',
Tourism Management
, 28: 1128-38.