Travel Reference
In-Depth Information
snapshot of the current landscape. Many technological developments will continue to change.
For example, the search engine Bing.com claims to be a 'decision engine' by providing a search
function specifi cally for travel and the boundaries between general search and specifi c travel
search are blurred. Furthermore, the popularity of social media sites and mobile applications has
the potential to dramatically change this landscape. However, it seems that we are still far away
from the day when technologies are sophisticated enough that they can adequately anticipate
our information needs based on locations, preferences and learned behavior, thus making search
obsolete. As such, it is argued that search engines will continue to play a crucial, even dominant,
role in helping travellers fi nd information and connecting potential customers with the tourism
industry.
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