Travel Reference
In-Depth Information
Vargo, S.L. and Lusch, R.F. (2004) 'Evolving to a New Dominant Logic for Marketing',
Journal of Marketing
,
68( January): 1-17.
Xiang, Z. and Gretzel, U. (2010) 'Role of Social Media in Online Travel Information Search',
Tourism
Management
, 31(2): 179-88.
Yoo, K.H. and Gretzel, U. (2008) 'Use and Impact of Online Travel Reviews', in P. O'Connor,
W. Höpken, and U. Gretzel (eds)
Information and Communication Technologies in Tourism
. Vienna: Springer,
pp. 35-46.
— (2009) 'What Motivates Consumers to Write Online Travel Reviews?',
Journal of Information Technology
and Tourism
, Special Issue on Virtual Communities, 10(4): 283-96.
— (2010) 'Web 2.0: New Rules for Tourism Marketing', in
41st
Annual Proceedings of the Travel and Tourism
Research Association Conference
. San Antonio, TX, 20-22 June 2010. Travel and Tourism Research
Association.
— (2011) 'Infl uence of Personality on Travel-Related Consumer Generated Media Creation',
Computers in
Human Behavior
, 27(2): 609-21.
— (2012) 'Use and Creation of Social Media by Travellers', in M. Sigala, E. Christou, and U. Gretzel (eds)
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
. Surrey, UK: Ashgate, pp. 189-205.
