Travel Reference
In-Depth Information
Gretzel, U. and Fesenmaier, D.R. (2012) 'Customer Relations 2.0 - Implications for Destination Marketing',
paper presented at the TTRA Annual International Conference, 17-19 June 2012. Virginia Beach, VA.
Gretzel, U., Yuan, Y. and Fesenmaier, D.R. (2000) 'Preparing for the New Economy: Advertising Strategies
and Change in Destination Marketing Organizations',
Journal of Travel Research
, 39(2): 146-56.
Gretzel, U., Kang, M. and Lee, W. (2008) 'Differences in Consumer-generated Media Adoption and Use:
A Cross-national Perspective',
Journal of Hospitality Marketing and Management
, 17(1/2): 99-120.
Gretzel, U., Fesenmaier, D. R., Lee, Y.-J. and Tussyadiah, I. (2011) 'Narrating Travel Experiences: The Role
of New Media', in R. Sharpley and P. Stone (eds),
Tourist Experiences: Contemporary Perspectives
. New
York: Routledge, pp. 171-82.
Gunelius, S. (2011)
10 Laws of Social Media Marketing
. Online. Available at http://www.entrepreneur.com/
article/218160 (accessed 18 April 2012).
Hamill, J., Stevenson, A. and Attard, D. (2012) 'National DMOs and Web 2.0', in M. Sigala, E. Christou, and
Gretzel, U. (eds)
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
. Surrey, UK:
Ashgate, pp. 99-120.
Harden, L. and Heyman, B. (2009)
Digital Engagement: Internet Marketing that Captures Customers and Builds
Intense Brand Loyalty.
New York: AMACOM.
Jiang, J., Gretzel, U. and Law, R. (2010) 'Do Negative Experiences Always Lead to Dissatisfaction? - Testing
Attribution Theory in the Context of Online Travel Reviews', in U. Gretzel, R. Law, and M. Fuchs (eds)
Information and Communication Technologies in Tourism
. Vienna, Austria: Springer Verlag, pp. 297-308.
Kaplan, A.M. and Haenlein, M. (2010) 'Users of the World, Unite! The Challenges and Opportunities of
Social Media',
Business Horizons
, 52(1): 59-68.
Kozinets, R.V. (1999) 'E-Tribalized Marketing? The Strategic Implications of Virtual Communities of
Consumption',
European Management Journal
, 17(3): 252-64.
Lee, Y.-J., Yoo, K.-H. and Gretzel, U. (2009) 'Social Identity Formation Through Blogging: Comparison of
U.S. and Korean Travel Blogs', in
Proceedings of the 14th Annual Graduate Student Research Conference in
Hospitality and Tourism
. Las Vegas, 4-6 January 2009.
Mangold, W.G. and Faulds, D.J. (2009) 'Social Media: The New Hybrid Element of the Promotion Mix',
Business Horizons
, 52(3): 357-65.
Meerman Scott, D. (2007)
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,
Viral Marketing and Online Media to Reach Buyers Directly
. Hoboken, NJ: John Wiley and Sons.
Pace, S., Fratocchi, L. and Cocciola, F. (2007) 'Internationalization of a Craft Enterprise through a Virtual
Tribe: 'Le Nuvole' and the Pipe-smoker Tribe', in B. Cova, R.V. Kozinets, and A. Shankar (eds)
Consumer
Tribes
. Burlington, MA: Elsevier, pp. 312-28.
Pan, B. and Crotts, J.C. (2012) 'Theoretical Models of Social Media, Marketing Implications, and Future
Research Directions', in M. Sigala, E. Christou, and U. Gretzel (eds)
Social Media in Travel, Tourism and
Hospitality: Theory, Practice and Cases
. Surrey, UK: Ashgate, pp. 73-85.
Parsons, A., Zeisser, M. and Waitman, R. (1998) 'Organizing Today for the Digital Marketing of
Tomorrow',
Journal of Interactive Marketing
, 12(1): 31-46.
Safko, L. and Brake, D.K. (2009)
The Social Media Bible: Tactics, Tools and Strategies for Business Success.
Hoboken, NJ: John Wiley and Sons.
Schlosser, A. and Kanfer, A. (2000) 'Culture Clash in Internet Marketing', in M.J. Shaw, R. Blanning,
T. Strader, and A. Whinston (eds)
Handbook on Electronic Commerce
. New York: Springer Verlag,
pp. 195-211.
Shao, J., Davila Rodriguez, M. and Gretzel, U. (2012) 'Riding the Social Media Wave: Strategies of
DMOs Who Successfully Engage in Social Media Marketing', in M. Sigala, E. Christou, and U. Gretzel
(eds)
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
. Surrey, UK: Ashgate,
pp. 87-97.
Sigala, M. (2012) 'Web 2.0 and Customer Involvement in New Service Development: A Framework, Cases
and Implications in Tourism', in M. Sigala, E. Christou, and U. Gretzel (eds)
Social Media in Travel, Tourism
and Hospitality: Theory, Practice and Cases
. Surrey, UK: Ashgate, pp. 25-38.
Stevenson, A. and Hamill, J. (2012) 'Social Media Monitoring: A Practical Case Example of City
Destinations', in M. Sigala, E. Christou, and Gretzel, U. (eds)
Social Media in Travel, Tourism and
Hospitality: Theory, Practice and Cases
. Surrey, UK: Ashgate, pp. 293-311.
Tedjamulia, S.J.J., Olsen, D.R., Dean, D.L. and Albrecht, C.C. (2005) 'Motivating Content Contributions to
Online Communities: Toward a More Comprehensive Theory', in
Proceedings of the 38th Hawaii
International Conference on System Sciences (HICSS)
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The Third Wave
. New York: Bantam Books.
