Travel Reference
In-Depth Information
to a disaster must be somewhat generic as it may not be able to predict the exact consequences
of any given event. Future research into post-disaster response is badly needed, with a focus not
just on the best and most persuasive messages to use in any given circumstance, but also on the
roles and responsibilities of various stakeholders such as DMOs, local authorities, emergency
managers and the media. In addition, there is an immediate need for a framework that incorporates
appropriate timelines for a destination's recovery marketing strategies to ensure the effectiveness
of its marketing messages. As noted, good communication is of vital importance in the event of
a disaster, and while the best marketing response may vary with context, a well planned and
executed disaster management plan will produce a considered and suitable marketing response.
References
Armstrong, E.K. and Ritchie, B.W. (2008) 'The Heart Recovery Marketing Campaign - Destination
Recovery After a Major Bushfi re in Australia's National Capital',
Journal of Travel & Tourism Marketing
,
23(2): 175-89.
Avraham, E. and Ketter E. (2008)
Media Strategies for Marketing Places in Crisis
. Oxford: Butterworth-
Heinemann.
Beirman, D. (2006) 'Best Education Network Think Tank v Keynote Address: “Marketing Tourism
Destinations from Crisis to Recovery”',
Tourism Review International
, 10: 7-16.
Carlsen, J.C. and Hughes, M. (2008) 'Tourism Market Recovery in the Maldives after the 2004 Indian
Ocean Tsunami',
Journal of Travel & Tourism Marketing
, 23(2): 139-49.
Carlsen, J.C. and Liburd, J.J. (2008) 'Developing a Research Agenda for Tourism Crisis Management, Market
Recovery and Communications',
Journal of Travel & Tourism Marketing
, 23(2): 265-76.
Carlville, O. (2012)
Desparate Times for Tourism Operators.
Fairfax New Zealand Ltd, http://www.stuff.co.nz/
national/christchurch-earthquake/7433732 (accessed 14 August 2012).
Cavlek, N. (2002) 'Tour Operators and Destination Safety',
Annals of Tourism Research
, 29(2): 478-96.
Cioccio, L. and Michael, E.J. (2007) 'Hazard or Disaster: Tourism Management for the Inevitable in
Northeast Victoria',
Tourism Management
, 28(1): 1-11.
Crouch, G.I. and Louviere, J.J. (2001) 'A Review of Choice Modeling Research in Tourism, Hospitality and
Leisure', in J.A. Mazanec, G.I. Crouch, J.R. Ritchie and A.G. Woodside (eds),
Consumer Psychology in
Tourism, Hospitality and Leisure
(Vol. 2). Oxford: CABI, pp. 67-83.
DRET (Department of Resources, Energy and Tourism) (2009) '$10 Million for Tourism Victoria
Recovery',
Press Release issued 28 August, http://minister.ret.gov.au/MediaCentre/Speeches/Pages/$
10MillionforTourismVictoriaRecovery.aspx (accessed 14 August 2012.)
Dolnicar. S. and Huybers, T. (2007) 'Different Tourists - Different Perceptions of Different Places:
Accounting for Tourists' Perceptual Heterogeneity in Destination Image Measurement',
Tourism Analysis
,
12(5-6): 447-61.
Faulkner, B. (2001) 'Towards a Framework for Tourism Disaster Management',
Tourism Management
, 22(2):
135-47.
Gartner, W. (1993) 'Image Formation Process',
Journal of Travel and Tourism Marketing
, 2(2/3): 191-215.
Henderson, J.C. (2003) 'Communicating in a Crisis: Flight SQ006',
Tourism Management
,
24:
279-87.
Hystad, P.W. and Keller, P.C. (2008) 'Towards a Destination Tourism Disaster Management Framework:
Long-term Lessons from a Forest Fire Disaster',
Tourism Management
, 29: 151-62.
IBIS World Pty Ltd (2011)
Queensland Floods: The Economic Impact.
Special Report, January, http://www.
ibisworld.com.au/common/pdf/QLD%20fl oods%20special%20report.pdf (accessed 1 July 2012).
IPCC (2007)
Summary for Policymakers. In Climate Change 2007: Impacts, Adaptation and Vulnerability.
Contribution of Working Group II to the Fourth Assessment Report of the Intergovernmental Panel on Climate
Change
. Cambridge: Cambridge University Press.
Kahneman, D. (1995) 'Reference Points, Anchors, Norms and Mixed Feelings',
Organizational Behavior and
Decision Processes
, 51: 296-312.
Koopman, D. (2009) 'Grant Hackett Filming Open for Business Tourism',
Brisbane City News
, http://www.
bnecity.com.au/News/News-article.aspx?id=631&returnurl=~/News/Default.aspx (accessed 1 July
2012).
Kozak, M., Crotts, J.C. and Law, R. (2007) 'The Impact of the Perception of Risk on International Travellers',
International Journal of Tourism Research
, 9(4): 233-42.
